Why Search Engines Are Important To You

You’ve built your site. You’ve tested it. You’re ready for business. So where are all the people? You need to get the word out about your great site, but with limited resources and no advertising budget, you need some way to attract visitors. What can you do? Try the No.1 way people find out about sites - Search Engines! Surveys show that over 85% of internet users find new Web sites by using search engines. Other surveys show that after email, search engines are the most popular activity on the web.

Instead of blowing your limited resources on banners and ads galore, use search engines to send motivated visitors to your site. Click through rates on banner ads continue to drop, while search engine traffic is on the rise and growing everyday.

Search engine optimization( techniques to improve how your Web site ranks in the search engines) has been called the cheapest and most effective marketing tool available. Expect to pay professional firms that specialize in search engine optimization $2000 for a small site - $10,000 is common for big companies. If you are in an extremely competitive business, plan on shelling out $25,000 and up. Oh, and don’t be surprised if you have to sign a six month or even a year contract. That’s the norm for a professional shop. You have an option to “do it in-house”. With a little help from BuildTraffic, you can do search engine optimization yourself, improve your site’s search engine ranking, and save yourself a lot of money, frustration, and time.

Search engine traffic is the kind of traffic you want. Why?

Traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have.

Search engines are the number one way users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web. If you optimize your site to do well on the engines, then register your site with search engines, you should see increased traffic to your site.

Search engines are free to users and users know where and how to use them. One of the first things a novice to the Internet learns is how to use Yahoo.

10 High Powered Ways To Increase Your Traffic

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half page ads, classified ads, etc.

2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.

3. Form an online community. It could be an online message board, e-mail discussion list or chat room.
When people get involved in your community they will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.

5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away.
This’ll increase your ad exposure and attract people to your web site at the same time.

6. Combine your products or services into one big package deal with other businesses offerings. You
could share a web site and advertise the package deal; which means double the traffic.

7. Submit your freebie to the online directories that list your particular item or service for free. If you’re
offering a free e-zine, submit it to all the free e-zine directories on the internet.

8. Participate on message boards. Post answers to other people’s questions, ask questions and post
appropriate information. Include your signature file at the end of all your postings.

9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.

10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.